Non Fungible Memories

Collecting funds for Alzheimer’s research by selling fading memories as NFT's.

Client
Alzheimer's Association
Awards ↘
Young Ones ADC - Design for Good
Young Ones ADC - Design for Good
Young Ones ADC - Advertising
Young Ones ADC - Advertising
Berghs Team Awards - Innovation
Berghs Team Awards - Innovation
Non Fungible Memories
Young Ones Merit
Young Ones Merit
Berghs Team Awards

Every day Alzheimer's patients around the world lose parts of their beloved memories. We created a way to turn long-lasting memories into forever lasting, and in the meantime raise funds for the search of a cure. How? Through the use of the most hyped financial and tech instruments out there: NFTs and AI.

Non Fungible Memories
Young Ones ADC - Design for Good
Young Ones ADC - Advertising
Berghs Team Awards - Innovation
Fading memories
Fading memories
Fading memories
Fading memories
Fading memories
Fading memories
Fading memories
Fading memories
Fading memories
Fading memories
Fading memories
Fading memories
Fading memories

Now WTF are NFTs? NFT stands for Non-fungible Token. These are unique digital art pieces that have people going crazy, many selling for millions of dollars. Non-fungible meaning: Irreplaceable and unique. But what good do these millions of dollars do? Not much.

That's why we worked with the Alzheimers Association to immortalize something that's also irreplaceable: The dearest memories of Alzheimer's patients. Using AI technology to convert these vibrant memories from text to art, and auctioning them out before they fade away. Now, those millions of dollars can be used for good instead.

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