Letting gamers spray their way towards change.
We used the graffiti spray feature of Call of Duty Warzone to turn the in-game walls into petitions, allowing players to take part in societal issues while playing.
Gaming is often seen as a way to disconnect from the outside world. However, CoD is a huge digital arena with millions of people interacting and we refuse to believe gaming can’t be more attached to reality.
We just need to enable it.
We decided to make some small changes in the spray feature that could make a big impact.
We added the gaming tag to the spray feature as a stencil that can be put on walls as a signature. Then we invited organizations to name the walls after current petitions.
So we ended up with Warzone Petitions. A way to put your name behind important causes, while playing.
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